Press Room

Leeden has been regularly featured across various media. Click on any of the following media reports to find out more.

Media Features for 2009

Leeden’s Turnaround Success

Leeden’s performance has been improving – it had a record year in 2008 – after Mr. Steven Tham took the helm and embarked on a major revamp.
(Turnaround Success; Pulses, October 2009)
Leeden Enhances Presence In Indonesia Through Mega Oil & Gas Show

Riding on the industry trend for an increase in demand for Oil & Gas products, Leeden has jumped on the bandwagon to promote our suite of products & services to the marine, offshore, oil & gas industries through our participation in the recent Oil & Gas Indonesia 2009.
(Leeden enhances presence in Indonesia through mega Oil & Gas show; FinancialPR, 21 October 2009)
Yielding Great Returns With Innovation In A Downturn

Leeden stays nimble in what appears to be a tough economic environment and is poised to expand and seize any arising opportunities despite the gloomy economy. The company increased its FY08 revenue three to fourfold year-on-year to S$51.1 million, with a net profit of $10.4 million, all thanks to our innovative expansion plans – tapping on manpower familiar with local commercial culture to open up new markets; and introducing proprietary brands at mid-range prices coupled with top-range quality. To further broaden its revenue base, Leeden is also diversifying into other sectors such as infrastructure.
(FPR roadshow: Leeden; www.nextinsight.com, 25 March 2009)
Leeden's Belief In Human Resource – Investing In Young Talent

Leeden takes an unprecedented move in the company’s 35-year history – hiring an intern, Carolyn Chong and holding the position open for her until she finished her final-year examinations. Mr. Steven Tham, CEO of Leeden Limited, shares his beliefs in grooming the new generation of employees, “human resource is of utmost importance to the company.” Leeden, with about 1200 employees around the region, recruits 8 – 9 fresh graduates every year.
(Investing in young talent; Vibes, March 2009)
Leeden Impresses At Sea Asia 09

Leeden Limited impresses delegates, visitors and exhibitors alike at Sea Asia 2009 by going Hawaiian. This tropical theme is another testament of Leeden’s relentless pursuit of strong and consistent branding. With 4 young and attractive Hawaiian Babes fronting the booth and adding colours to the conventional trade event, we drew much more attention compared to other bigger exhibitors at the show.
(Leeden impresses at major exhibition; www.nextinsight.com, 25 April 2009)
Leeden Nails It With First-Ever Bikini Babes Show

Leeden draws maximum eyeballs at OSEA 2008 with brilliant branding and smart marketing “ploy”. To appeal to visitors and exhibitors at the trade event, Leeden promised the first-ever “bikini babes” show. Visitors to the booth were pleasantly surprised to see altogether different “curves” in brightly-coloured swimwear. These eye-candies certainly gave everyone a lift at the show.
(The bottom line…; Upstream, 12 December 2008)