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The
Leeden Story The name "Leeden" was born out of the company's
business philosophy of being a strong and progressive Welding, Gas and
Safety integration company; one that cares for the success of its customers,
business partners, staff and shareholders. The driving force behind the name change stems from
its strategic branding perspective of building global mindshare through
a singular unique corporate brand. The new brand "Leeden",
derives its essence and meaning from its business beliefs and values
while the new mark was created from Leeden's Chinese name The new brand reflects its Asian heritage as well as its human capital objectives of nurturing a competent workforce for performance excellence in its constant strives for progress. Along with the new brand, the Group restructures and operationalise the brand focusing on its core business in the Welding, Gas and Safety, dedicating its resources to customers in the Marine and Oil & Gas industries in Asia. As a public-listed entity, Leeden Limited will continue
to carry with it, the financial confidence built by its current management
and board. The new brand also signals the creation of new mindsets that
the Group wishes to instill. This is inline with its desired corporate
position as a welding, gas and safety integration specialist company.
This is the strategic direction of the Group going forward. |
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About
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| Leeden goes China! Following the successful incorporation of Leeden (Thailand) Co. Ltd on 5 September 2007, Leeden continues to ride on the momentum by setting up an office in Shanghai, China. Leveraging on Leeden’s experience in serving the marine, oil and gas sector, Leeden is poised to benefit from China’s booming shipbuilding industry. |
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Copyright
® 2007 • Leeden Limted • All rights reserved.
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(pronounced as lì deng).